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Notes from the studio

On brands, screens and machines

Working notes on what a brand actually is, how identity survives contact with digital, and what changes when most of the output is generated rather than designed.

Branding

What a brand actually is, and what it is not

A logo is not a brand. Understanding the difference decides whether a rebrand changes anything or just changes the letterhead.

· 4 min read Read ↗ Digital

Digital branding: your brand is a system, not an artwork

Your brand is rendered by devices you do not control, at sizes you never designed for. Digital branding is the discipline of making it survive that.

· 4 min read Read ↗ AI Era

Designing in the AI era

Most work carrying your brand this year will not be made by a designer. That makes the rules matter more than the artwork.

· 4 min read Read ↗ Digital

How far you can push a QR code before it stops scanning

A QR code ships with up to 30% of itself spare for damage. That budget is a design canvas, if you know which parts you are not allowed to touch.

· 5 min read Read ↗