ADWORKS/Work/Dyson Canada

Experiential BrandingInteractive 3D

A retail stand, shown at real size.

A real-size 3D presentation of a Dyson retail experience for Dyson Canada: the stand in its room, the product in lit display bays, and its features brought forward in motion. We created the visual concept, the 3D animation and the presentation, working with Commersive.

Client
Dyson Canada
With
Commersive
Role
Visual concept · 3D animation · Presentation
Scope
Real-size 3D presentation · Interactive showcase

The stand presentation, from the room to the display bays.

The attract loop

A screen that earns a second look.

Across the stand runs a wide display in three lit bays. Its attract loop plays while nobody is touching anything: the vacuum turns in its timber bay, then the scene changes to a bright room.

Real size

Sized against a real person.

The presentation opens on the stand in a room with a figure beside it, so the client sees it at the size a shopper would meet it. Then the camera moves in to the product.

The Dyson stand in a room with a human figure beside it for scale
Close on the display bays, with the bright room scene

Putting a product on a shelf?

Make the shelf the story.

Retail stands, product films and interactive displays, designed as part of the brand. Tell us what you are launching.

Toronto · hello@adworks.ca U.S. enquiries · didem.lutwak@adworks.ca