A showroom screen you can build a car on.

A large-screen experience for Mercedes-Benz Canada: pick a model, choose its colour and wheels, and turn it around in 3D. We created the visual concept, the 3D animation and the presentation, working with Commersive.

Client: Mercedes-Benz Canada
With: Commersive
Role: Visual concept · 3D animation · Presentation
Format: Ultra-wide screen, 32:9

The experience

Six screens, one showroom.

The films walk through the experience in order: the home menu, choosing a vehicle, building the exterior, changing the colour, choosing wheels, and a top view of the car on its turntable. Pick a screen, or let them play through.

Now showing: Home menu

The stage

The star, lit like a stage.

The car sits on a timber turntable under a ring of light, framed by pillars that carry the three-pointed star. The menus stay quiet and set in a serif, so the car is always the brightest thing on the screen.

A burgundy Mercedes-Benz SUV on a timber turntable under a ring of light

The exterior build screen: choose colour, choose wheels, sport or night package

Vehicle select: three models seen from above, the chosen one on the turntable

Launching in a showroom?

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Toronto · hello@adworks.ca U.S. enquiries · didem.lutwak@adworks.ca